Innovation in welfare therefore means to conceive new ideas for taking care of people.

In this field, innovation is anything that, by means of new solutions, new technologies, or new relationship models, improves health conditions, offers support and comfort in the handling of an illness, helps with taking care of a sick relative, advises in the family long term saving planning.
Innovation in welfare therefore means to conceive new ideas for taking care of people: this is the real purpose of an insurance Company at present and it will increasingly be so in the future.