New ideas for taking care of people: new solutions, technologies or models of relationships.

In this field, innovation is everything that, through new solutions, new technologies or new models of relationships, improves the state of health, supports and comforts in the management of an illness, supports the care of a sick relative, helps to plan savings over time for one's family.
Innovation in welfare is therefore about coming up with new ideas to take care of people: this is the real role of an insurance company today, and will increasingly be so.