Silver Age

Design an innovative offer that responds to the needs and characteristics of the different Senior profiles.

As a consequence of the increase of elderly population and the rise in average life expectancy, new Senior consumer profiles are emerging with new needs and demands to which the insurance sector wants to respond. Their greater familiarity with the use of new technologies allow them to access a greater range of innovative products and services. At Reale Lab 1828 we are addressing the issue with focus on some specific elements: preventive health and well-being and care/assistance of the elderly.