If the rate of change on the outside exceeds the rate of change on the inside, the end is near.

[Jack Welch - do you know who is he? Find it out here]


Reale Lab 1828 is a center entirely dedicated to explore innovation strategies which are most relevant to the future of insurance and its related services.

Reale Lab 1828 is the innovation hub of Reale Group: a unique initiative in the Italian scope. With its international team composed of 20 Professionals, Reale Lab 1828 is, in fact, a business unit detached from the holding Companies, with a dedicated budget as well as simplified and speedy processes. It is an agile organization which looks more like a startup than an almost two centuries old Company.

Why 1828?

Founded in 1828, Reale Mutua has celebrated its first 190 years in 2018 and, as all young people do, is now planning for its own future. In order to get ready for the future in the best way and actively cope with the ongoing changes, Reale Mutua has therefore created Reale Lab 1828 with the goal of celebrating its 200th birthday, in 2028, still stronger and more innovative, without ever losing its traditional values.

Parent Company of Reale Group – to which Italiana Assicurazioni, Banca Reale, Reale Ites, Reale Seguros, Reale Immobili, Blue Assistance and Reale Chile belong –Reale Mutua is the largest Italian insurance Company in a form of mutual organization.

Multi sector and internationally oriented, Reale Group has transmitted its values, first of all the ones of reciprocity and attention to people, to Reale Lab 1828 which is constantly looking for ideas and projects intended to improve everyday life.

How do we make it happen?

Discover more about our working method.


“Our Innovation recipe: mix ideas, switch on technology and build the future”

Reale Lab 1828 wants to go beyond the traditional role of “Research and Development” and become a real innovation factory for the benefit of the entire Reale Group and its stakeholders in Italy, Spain and Chile, operating in an independent and businesslike manner.



“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
[Richard Buckminster Fuller - do you know who is he? Find it out here]

Reale Lab 1828 is an innovation workshop with the purpose of looking forward to the coming decade (18-28) by joining employees and Agents’ forces, with the aim of anticipating Clients’ needs in terms of products, services and Customer Experience.



we are proud of!

11 Innovation Specialists

1 Research team

7 Large Companies that support us

7 Innovation Areas

3 Countries

5 Languages spoken

60 Cups of coffee every day